While Ford hasn't launched the build-and-price tool on their website just yet, dealers have the official order guides in hand, and we are actively taking orders. Whether you are trying to squeeze in a final 2026 build or want to be the first in line for a 2027 model, you need to know exactly what has changed. Let's break down the massive powertrain upgrades, the shifting trim equipment, and the highly anticipated RTR and Filson editions.
The Main Event: Powertrain & Major Lineup Shifts
The biggest news for 2027 is under the hood. The 2.7L EcoBoost engine is gone, entirely replaced by the massive 3.0L EcoBoost V6. Wherever you saw the 2.7L available in 2026, you will now see the 3.0L. That means 380 horsepower and 440 lb-ft of torque—a massive 50-horsepower improvement for the Outer Banks, Badlands, Heritage, and Filson trims. (The Bronco Raptor retains its high-output tune, now officially called the "High Output EcoBoost," maintaining its 417 horsepower.)
Additionally, Ford has expanded Trail One-Pedal Driving to all automatic transmissions, including the 2.3L models. On the exterior, Neptune Blue is a brand-new color replacing the outgoing Velocity Blue.
Deep Dive: Trim-by-Trim Changes
Ford made some significant packaging adjustments across the board. The Mid Package (across all applicable trims) loses the dashboard dual smart-charging USB ports and remote start, but gains a heated steering wheel. Here is what else you need to know by trim:
Base: Base is back in both two-door and four-door configurations. The 4-door Sasquatch now officially lists the rear stabilizer bar on the order guide. You can also now upgrade from steelies to a standalone 17-inch carbonized gray painted aluminum wheel.
Big Bend: The Freewheeling package is discontinued. You now have the option for a new smoked truffle cloth seat accent, and the Raptor-style running boards have been removed as an option. You can also upgrade the standard wheel to the same 17-inch carbonized gray painted aluminum wheel that was added to the Base options. Ford also removed the Free Wheeling Package from the lineup this year.
Outer Banks: The starting price actually dropped by $1,500! To accomplish this, Ford removed the LED signature lighting, LED taillights, power seats, and leather seats as standard equipment (they are now cloth). The Lux package price increased to $3,825, but it adds back the remote start and USB ports lost from the Mid package. They dropped the leather seats altogether and added a Marine Grade Vinyl seat option that gets the 10-Way Power Driver Seat and 8-Way Power Passenger Seat.
Badlands: The Badlands also sees a price drop of about $500. Like the Outer Banks, it loses the standard LED signature lighting, LED Taillamps, and the interior grab handle. However, the Wildtrak package on the Badlands now includes the upgraded 3.0L EcoBoost engine instead of the 2.7L. Ford also added a new Marine Grade Vinyl Seat that includes 10-Way Power Driver Seat and 8-Way Power Passenger Seat. This is the first time Badlands received the power seat feature.
RTR Edition ($50,790 starting): This is an incredible enthusiast package. Based on Big Bend equipment (including standard Mid Package), it features standard front and rear locking differentials, a wider high-clearance suspension, and 17-inch beadlock-capable wheels. The biggest steal? A $5,000 RTR Sasquatch suspension upgrade that gets you HOSS 3.0 with Fox internal bypass dampers, 35-inch tires, and a modular front bumper.
Filson ($74,995 starting): The absolute peak of off-road luxury. It comes standard with the 3.0L engine, Sasquatch, and Lux packages. It features a completely unique Filson interior, the first-ever painted Sasquatch fender flares, factory power running boards, and the only Bronco seats that are both heated and ventilated (plus a heated second row). The First Edition is limited to an exclusive Iron Sands Copper paint, but the standard Filson is available in most standard colors plus Field Green that isn't available on any other trim.
Customer Focus: The Long McArthur Advantage
At Long McArthur Ford, we believe in taking care of the Bronco community. That’s why we are offering Invoice Pricing on all 2027 Bronco orders, including the Raptor and RTR (with the sole exception of the highly limited Filson First Edition, which will be MSRP).
But we don’t stop there. When you buy your Bronco, Ford gives you access to the incredible Bronco Off-Roadeo experience. We want to make sure you actually get to go, so we will reimburse you up to $1,000 in travel expenses to attend your Off-Roadeo event. You won't find many dealerships taking care of their customers like that.
Conclusion & Next Steps
The order banks are open right now, and the clock is ticking if you want to secure an early production date. If you want to configure a 2027 Bronco—or squeeze in a final order for a 2026—visit our website or give us a call. We’ll be releasing deep-dive build-and-price videos for every single trim level soon, so keep an eye out for those.
Tim Bartz has worked for Long McArthur Ford since 2001. He is considered an expert when it comes to Ford product information and news.